ABOUT US

Christina 1

CHRISTINA M RUGGIERO

Founder | Business Coach | Consultant | Author

Christina 1

CHRISTINA M RUGGIERO

Founder | Business Coach | Consultant | Author

After 20 years of working with Fortune 100 companies across a range of industries in New York, Christina Ruggiero, founder of VITAZA, was recruited from Accenture to become COO and Board member of a start-up renewable energy company.  This later led to working with other start-ups and high growth potential clients, business brokers, venture capital and investment banking firms, taking companies public, management consulting and advising to CEO's of mid-market companies before shifting all of her attention to small business.

Christina's passion for entrepreneurship started with a business in elementary school, another in high school and she developed plans for an IT outsourcing firm for small businesses back in the 90's (well ahead of its time).

After leaving the corporate world and moving to Florida in 2008, she spent many years consulting startups and small businesses.  She developed a keen understanding of the complex issues facing small business owners in the type of volatile economy we have today.  She learned that even with the ways and means and a strong support system, it is difficult to start and run a small business.

In 2017, Christina started VITAZA.COM as a platform to share her knowledge, access to people, processes and technologies as a resource to help develop well-run businesses.  The name itself is "VITA" bringing life and vitality and "AZA" - like plaza - to capture the essence of a place where businesses come together and congregate.

She specializes in working with businesses that are looking to drive strategic growth, obtain funding or getting prepared to sell.

Christina works with her clients to drive profitability through a personalized, structured coaching program and holistic approach in the areas of financial, operational and marketing.

Her experience has helped to quickly and effectively teach business owners how to successfully apply the right strategies in the right sequence that allows them to grow their business to its maximum capacity, generate more clients, close more sales and increase their overall revenue and profits quickly and inexpensively.

As a result, her clients are able to achieve the growth, funding and valuations they are striving for.

In addition to personalized coaching, her team has spent more than 10 years and $2 million dollars developing the world's first E-Learning Marketing System - currently being used by more than 5,000 small business clients in 50 countries around the world to grow their business to multi-million dollar status and beyond.  It is considered by many of the world's top business professionals to be the most powerful program available anywhere today.

In this "do-it-yourself" model, each video lesson provides a step-by-step approach that enables any business to instantly produce more leads, close more sales and see a dramatic increase in revenue and profits.

Christina belongs to an industry-leading peer network of 1,000+ coaches and is a member/involved in the following organizations:

  • Member - Fort Lauderdale Chamber of Commerce
  • Member - Tower Club (Fort Lauderdale)
  • Member - United Way Women's Leadership Council
  • Volunteer - American Red Cross