Our Purpose is to drive small business progress and community connection while preparing for the future of small businesses and neighborhood plazas.  (This is why we are in business.)

Our Vision is to become the go-to "virtual" business partner providing small businesses and neighborhood plazas the ability to keep pace and compete in the world's rapidly changing markets, global economy, technology advances and emerging 'everything-as-a-service' world we are entering.  (This is what we aspire to achieve.)

Our Strategy to achieve this vision is to lead the evolution of small businesses by providing a business directory, peer network and business center to effectively RUN day-to-day operations, enable success to GROW the business and LEAD the vision, strategy and culture to become an agile, thriving and well-run business.  (This is our plan.)

The RESOURCE PORTAL focuses on 3 fundamental business areas:

1. RUN THE BUSINESS -- Running your day-to-day operations can be monotonous and distract you from your core business.  We help you find the right partners, develop best practices and leverage the best systems and tools so you can get back more time.
2. GROW THE BUSINESS -- Once you get operations handled, you can focus on generating more sales to grow your business.  We provide a platform for those  that strive to become industry leaders or simply enjoy teaching and sharing best practices for to continuously improve, as well as the ability stay on top of your industry and market.
3. LEAD THE BUSINESS -- Stepping out of the operator role and into the business owner role - you should be leading and driving your business.  We help you define your business by developing a strong business culture, focusing on cash flow and looking at other strategic moves for your business.

Aside from home-based businesses, many small businesses are tenants of neighborhood plazas and have a pretty similar Business Demographic.  While we welcome all small businesses, we do have a niche in neighborhood plazas.  This focus enables us to serve drive traffic that fits your profile, industry sector and customer demographic across the three pillars of VITAZA:

1. Directory - Our directory allows us to present your plaza community to the world with a Plaza directory map and Business listings with information about your business, links to your website and social media.  It also includes a Event directory and Marketplace for job postings and classifieds.
2. Peer Network - As your Plaza Peers get onboard, we will help drive more traffic and business to your plaza through our platform and future marketing programs.  As our subscriber base grows, you will be able to connect with your Industry Peers across the country.
3. Business Center - Most small business owners generally either limited time, resources and/or budget.  Our goal is to provide a one-stop shop for everything you need to run your business.